Being a part of a small team, I had to be efficient with my creative process. In any given year, I managed over 50+ projects, across different mediums — print, packaging, website, social, tv, in-game, Out of Home — with multiple departments.

Quarterly Print Magazine Cover and Spreads I designed with the marketing team and copywriters.

To drive cross-channel marketing, I created custom social media content to promote upcoming events and shows.

To drive ticket sales and build brand affinity, we created special programming around moments in Knicks history.

For the Knicks Legends Night, I designed a customized experience centered around the story of the Championship team. This took the form of posters, in-arena graphics, and memorabilia that was sold in our merch stores.

I often worked around tight deadlines, so efficiency and communication was key to our success. The turnaround for this billboard was one day; I was a key partner from concept to approval to delivering it to the printers.